Fila Korea Ltd. plans to build a new apparel development center in China and is taking steps to drive global sales of its Fila Heritage line in the years ahead, officials said at the company’s two-day global branding enhancement meeting, “Fila 20th GCM 2016.”
The news was reported by Maell Business News Korea. The push to expand its Fila Heritage collection will be led by Fila U.S.A. but involve collaboration across all regions. The report also notes that group-wide collaborations will be introduced once or twice a year and marketed simultaneously across the globe.
