In-Shape Health Clubs Appoints Former Starbucks Executive To CEO

In-Shape Health Clubs, a California fitness destination, will see its Founder Paul Rothbard step down from CEO after 25 years in the post. Rich Nelsen, most recently a senior executive at Starbucks, will replace Rothbard effective December 1. Also as part of the succession plan, Rothbard will retain his ownership in the company and transition to an active role on the In-Shape Board of Directors.

Rothbard began building In-Shape Health Clubs in 1992, when it was three loosely-affiliated clubs in Stockton, CA. He unified the brand and, over the course of the next 25 years, grew the company to more than 70 health and fitness destinations up and down the state. Rothbard oversaw operations, sales and marketing, member and employee relations, real estate, facilities and development, fitness programming and amenities and brand evolution.

“There are three things that I am particularly proud of about my tenure at In-Shape: one, we built a successful company and brand that was welcoming and accessible to the whole community; two, we adopted an innovative strategy when selecting locations for new facilities, often revitalizing spaces and neighborhoods with our presence, and three, we are a brand that empowers people to make their lives better,” said Rothbard. “Because In-Shape is quite literally in my DNA, my decision to move on is naturally bittersweet. I will remain active as a board member and significant owner, and I look forward to supporting Rich as he leads In-Shape into the future.”

Nelsen is a seasoned executive with experience in operations, business development, brand building, leadership cultivation and community relations. Across his 30-year career, Nelsen has worked for some of the world’s most recognized brands, including Starbucks, Taco Bell and Clark Convenience Stores. For the last 12 years with Starbucks, Nelsen held leadership positions in the U.S., Europe, the Middle East and Latin America, and presided over one of Starbucks’ most successful expansions in the United States, more than tripling its retail footprint in the Mid-America region.

“I believe in the importance of cultivating health, wellness and community and am thrilled to join In-Shape,” said Nelsen. “Paul and the team have built In-Shape into a powerful brand, grounded in solid financial infrastructure and a commitment to the service of its members and employees. I look forward to building on this strong foundation and leading In-Shape into the next stage.”

Photo courtesy In-Shape Health Clubs