MyPakage, a comfort apparel company headquartered in Vancouver, British Columbia, appointed Jim Bailey as VP of sales and marketing. Bailey’s responsibilities include developing a high-performance sales team and building out a consumer-centric approach to marketing that will facilitate the company’s global expansion.
“Since our founding, MyPakage has benefited from exponential growth and the addition of Jim will help take us to the next level. He is an industry veteran with a deep understanding of the consumer and retail sales channels. Simply put, there is no better person to dynamically lead our global growth and disruptively position the MyPakage brand,” said Dustin Bigney, MyPakage CEO and founder.
Bailey has experience working with Red Bull, Merrell Outdoors, Adidas and Salomon. He most recently served as the global chief marketing officer for Merrell overseeing both product and consumer marketing. Prior to Merrell, Jim served as president of Red Bull Canada Ltd. where he played a key role in launching the brand in Canada.
“There are very few opportunities in one’s lifetime where you can join a company like MyPakage – one that is both a clear market leader and poised for tremendous growth,” said Bailey. “It’s an added bonus that I love the brand, love the product, love the company culture of the organization and, most importantly, love my co-workers.”
MyPakage recently expanded its men’s underwear product offering to include lifestyle and performance apparel.
Photo courtesy MyPakage
