Gold’s Gym franchisees will acquire three local Bay Club gyms, bringing its model to the formerly occupied club spaces in Santa Barbara.
The acquired Bay Clubs include its uptown location on State Street, the downtown location on Carrillo and the Goleta location on Calle Real.
Immediately upon the official transfer of operations, franchise owners and brothers Angel and Willy Banos will be working to provide members with updated amenities, programs and their signature service. Improvement plans include renovated locker rooms, new flooring, new group fitness programs, pro shops (Gold’s Gym retail center), bottle drinks & bars and Super Nutrition by DotFit.
The Gold’s Gym management team has been meeting with the The Bay Club staff over the last month to ensure a seamless transition.
“Our main focus is to make a positive impact on people’s lives through our passion for fitness and maintaining a healthy lifestyle,” said Willy Banos, VP and COO, Gold’s Gym Santa Barbara. “As one of the top performing franchisees, we are dedicated to raising the bar for the Gold’s Gym experience and developing, evolving and expanding the brand.”
During the next two months, additional Gold’s Gym representatives will be on site to assist individuals in converting Bay Club memberships and accepting new memberships. Even with facility, amenity and program improvements in the works, membership rates will not increase. Reduced monthly rates are available with longer contract commitments.
Angel and Willy Banos opened their first Gold’s Gym in 1987 in North Hollywood, expanding to 15 gyms in California since then. Their passion for health, wellness and fitness led them to Gold’s Gym where they now operate the largest Gold’s Gym franchise group in the state.
