Swedish outdoor brand Fjällräven added a flagship retail brand center near its North American headquarters in Boulder, CO. Located at 1048 Pearl Street, the retail space is the brand’s 17th North American door. Fjällräven first opened shop in Boulder in fall 2013.
After the brand’s original retail location experienced success and the brand itself gained momentum stateside, an upgraded store was deemed necessary to support growth within the Rockies region and increase product experience for consumers.
As with Fjällräven’s other retail brand centers, the Boulder space offers itself as a hub for outdoor enthusiasts while representing Fjällräven’s philosophy of making the outdoors accessible to more people at all experience levels. It also taps into the brand’s expressed commitment to sustainable design and corporate responsibility, which fits Boulder’s outdoor-friendly reputation.
“The Boulder area has been a key part of who we are as a brand from day one. The community here has truly embraced the brand and it’s exciting to have become a go-to destination for local outdoor enthusiasts and travelers alike in this iconic outdoor town,” said Nathan Dopp, president of Fjällräven North America. “The upgraded brand center will continue to offer a one-of-a-kind customer experience, while still maintaining that sense of outdoor community that has truly made us who we are today.”
The upgraded Boulder store carries an assortment of the brand’s sustainable outerwear, apparel, backpacks, accessories and gear for men, women and kids. The Boulder location will be staffed with a team of gear experts to assist customers.
Fjällräven will mark the grand opening of its Boulder flagship with a celebration on Thursday, September 29, from 7 p.m. to 9 p.m. The festivities will include screenings of select works premiering in the Adventure Film Festival, entertainment from Americana folk group Kind Hearted Strangers and complementary drinks and hors d’oeuvres.
Fjällräven’s mission is “developing timeless and durable outdoor equipment and apparel, acting responsibly towards people, animals and nature and inspiring people to get outside.” The company has a presence in more than 30 countries worldwide.
