Portland-based apparel brand Nau returned to the East Coast with a holiday pop-up shop in New York City.
Following the opening of its hometown flagship at the end of last year, the Manhattan location is the next step in Nau’s return to brick-and-mortar retail. The 1,500-square-foot pop-up location, opening this week on Mott Street, is the brand’s first New York retail store since it launched its temporary SoHo space in 2009.
The grand opening celebration is scheduled for October 13, 2016.
“Our team in Portland has always viewed New York City as our East Coast sister, and we are excited to call the city home to our second North American retail location,” said Mark Galbraith, general manager at Nau. “Joining our flagship stores in Portland and Seoul, South Korea, the New York door signals the strengthening of our global retail presence as we look to expand our direct-to-consumer footprint, increase brand awareness and create local connections within key, culturally influential cities.”
The pop-up shop has a selection of basics and outerwear from the brand’s fall/winter 2016 collection. The brand called out sustainability, new materials and apparel built for “travel and everyday active lifestyles” in a press release about the new location.
The store will also carry a selection of product from like-minded partners such as Nudie Jeans and Millican, among others.
“Local consumers share our vision for versatile and style driven apparel as their lives cross many paths and experiences, from biking across the Manhattan bridge during their morning commute, to heading upstate for a weekend escape,” said Keri Saul, retail director at Nau and New York native. “Nau is a brand that New York City is ready for and needs.”
