Vista Outdoor’s recently named President of Shooting Sports, Robert J. Keller, joined the National Shooting Sports Foundation (NSSF) Board of Governors.
Headquartered in Utah, Vista Outdoor is a designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio that includes Bushnell, Federal Premium, Savage, Blazer and RCBS.
Prior to joining Vista Outdoor, Keller served as president and CEO of Escalade Inc., president of Disston Tool Company, division president of Russell Corporation, managing director with Coca-Cola and vice president of sales and marketing for Clorox’s Armor All Home Care Division. Keller earned a bachelor’s degree in industrial and systems engineering from Georgia Institute of Technology before going on to complete Harvard Business School’s Senior Executive Finance Program.
“We are very pleased that Bob has agreed to join our Board of Governors,” said Steve Sanetti, NSSF president and CEO. “He brings an extraordinary breadth of experience and leadership skills to the table, which will be invaluable to the association and our members as our industry faces what is perhaps the most critical and challenging time in its history.”
