The Boone and Crockett Club hired Tom Perrier as its new director of sales.

Perrier brings his experience working with groups in the outdoor industry and joins the Club as the first director of sales in its 130-year history.

“The Club has been experiencing rapid growth,” said Tony Schoonen, Boone and Crockett chief of staff. “This combined growth, along with a robust strategic plan, called for an entire new position to expand our outreach and foster future relationships to better serve our overall mission. Perrier’s work experience and passion for conservation makes him the best person for this newly-created position.”

Perrier previously worked with The North American Hunting Club, Rocky Mountain Elk Foundation, Delta Waterfowl Foundation, the Outdoor Sportsman Group and several other outdoor media companies.

“I am humbled and honored to join the staff of the Boone and Crockett Club,” said Perrier. “The Boone and Crockett Club is an iconic brand that I have followed for most of my career. I look forward to working with the B&C staff and our existing and future business partners.”