Pacific Sunwear of California Inc. reported that total sales for the four weeks of February of fiscal 2004 were $67.7 million, an increase of 26.8% over total sales of $53.4 million for the four weeks of February of fiscal 2003. Company same store sales increased 14.1% for the comparable four-week period ended Feb. 28, 2004, with PacSun same store sales up 14.8% and d.e.m.o. same store sales up 10.3%.