Foot Locker Inc., the New York-based athletic retailer, celebrated the grand opening of its flagship location in New York City’s Herald Square with an official ribbon-cutting ceremony on August 30, 2016.
Following a complete redesign, the new 34th Street location will house stores representing multiple brands under the Foot Locker Inc. umbrella including Foot Locker and SIX:02.
As part of the Grand Opening celebration, Foot Locker hosted a shoe lace “untying” ceremony with Jake Jacobs, EVP and CEO of Foot Locker North America, Andy Gray, VP and GM of Foot Locker, Natalie Ellis, VP and GM of SIX:02 and NBA star Joakim Noah.
With nearly 10,000 square feet of retail space, the new store is organized largely by brand, rather than by product category, to enhance the customer shopping experience. Within this new layout, leading athletic brands will each have their own spaces with cross-category product offerings, including House of Hoops by Foot Locker, Puma Lab Powered by Foot Locker, and The Foundation only at Foot Locker – an Adidas concept shop.
