Roka Sports Inc. a Dallas-based performance multisport brand, is trying its hand in performance eyewear, releasing a capsule for the first time.
This traditionally tri-focused company is slowly taking steps to expand its reach into more categories. We expect to see much more coming from this brand in 2017.
“We created a bold new category of eyewear that proves performance optics don’t always have to take styling cues from science fiction,” said Rob Canales, Co-Founder and CEO, Roka.
The eyewear line was built around Roka’s patent-pending nose and temple GEKO Pads, inspired by biomimicry of gecko foot geometry, and include all the features of a performance piece (lightweight, shatter resistant, durable yet flexible.)
Roka plans to stagger the release dates for the three designs, with the first become available the week of August 29. The others are currently slated for a mid-September launch.
Roka’s first pro athlete, Jesse Thomas, inspired one of the designs when he won his breakthrough triathlon in gas station aviators, and made a name for himself racing in that classic style.
Canales added, “When we see an opportunity to innovate, to challenge the status quo, to disrupt a complacent or monopolistic market, we go all in. These debut eyewear designs are a glimpse of what’s to come.”
