Knix Wear Inc., the company that makes women’s seamless active lifestyle intimates, will launch on The Shopping Channel come August 23. The channel is a Canadian English cable TV show for home shopping.

The move is a strategic push into the Canadian market, which is accompanied with a Canada-specific website recently launched on knixwear.ca.

Knix Wear garnered attention after launching on Kickstarter, for its use of moisture wicking, highly absorbent (1-5tsp) and anti-microbial Fresh Fix material.

Knix Wear is sold in the U.S. through select specialty retailers.