Zumba will join My Gym Children’s Fitness Center in September to recognize National Childhood Obesity Awareness Month, helping fight the epidemic with activations in more than 125 My Gym locations across North America.
The two companies hope to empower children and families to dance away disease, be active and live happy, healthy lives by providing free fitness activities, including Zumba Kids/Kids Jr. classes. The partnership comes at a significant time when the U.S. obesity epidemic continues to worsen, with one in three American kids and teens overweight or obese, according to the American Heart Association.
“Childhood Obesity Awareness Month is a time when the issue of kids, fitness and health takes center stage,” said My Gym Enterprises CEO Cory Bertisch. “We are proud to serve the My Gym communities with a comprehensive fitness curriculum designed to introduce children to a healthy lifestyle while developing positive social skills. Combined with the nationally-coordinated colorful and fun-filled Zumba Kids and Zumba Kids Jr. demonstrations, we are thrilled to welcome both our member families and newcomers for this event.”
Set for September 10, 2016, from 9:30 a.m. to 1:30 p.m. local time in most markets, The My Gym Family Fit & Fun Party will feature a day of fitness for kids of all ages, including My Gym fitness programs and Zumba Kids/Kids Jr. fitness classes. For families attending the free event, select My Gym locations will be offering enrollment specials and discounts.
“This partnership with My Gym supports our continued commitment in helping spread awareness about the importance of fighting childhood obesity,” said Alberto Perlman, CEO of Zumba. “Our goal is to educate kids and their families while encouraging a healthy lifestyle that incorporates fitness as an enjoyable part of their life. Zumba not only teaches kids choreography, but also instills teamwork, confidence, self-esteem, memory, creativity, coordination and cultural awareness.”
