Shred Optics and Slytech Protection named DSB Bonandrini as its new Italian distribution partner for the mountain bike market.
“We are so happy to have found such a passionate, core and strong distribution partner,” said Co-founder and CEO Carlo Salmini. “Partnerships like we have begun with DSB and owner/CEO Davide Bonandrini are exactly what we look for in order to bring the technology and innovation of Shred and Slytech brands to a leading position in the international bike market.”
Co-founder and Chairman Ted Ligety shared, “DSB will bring our brands to the next level in Italy as we continue to actively search innovative and committed distribution partners across the globe.”
Having established brands such as Santa Cruz, Rocky Mountain, Raceface and Hope, DSB will allow the delivery of Shred and Slytech’s products to Italy, a key mountain bike market.
“We couldn’t be happier to be able to add Shred and Slytech to our portfolio of brands. The technology is incredible and on point, and the team has such a young, passionate and unconventional approach. I see incredible growth potential and I look forward to this incredible opportunity,” said Davide Bonandrini, owner and CEO of DSB.
