Electric, a Southern California eyewear brand, stated that its coast-to-coast Legends of the Volt Tour is underway. A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the brand’s return to independence.
The Legends of the Volt Tour will offer coastal communities the opportunity to engage with Electric and their local retail shop. Consumers will be invited to try on all of the men’s and women’s eyewear product and learn more about Electric’s innovative lens story, the Optics of OHM. Select events will feature live music and appearances from Electric athletes and local ambassadors, plus winnable limited edition Electric gear.
“The Legends of the Volt Tour that Electric is embarking on is a testament to this renewed commitment towards protecting the relevance of our core retail experience,” said Electric CEO Eric Crane. “Each and every retailer that has sold Electric since its inception in 2000 has played a significant role in building the brand that it is today.”
Electric’s tour will also offer informative clinics for shop employees covering new products, technologies and company happenings.
