AllTrails, the online outdoor guide, acquired GPS-enabled publishing platform EveryTrail from TripAdvisor, who owned the company since 2011. The combined organization has a community of over 5 million hikers, trail runners and mountain bikers.
EveryTrail users will have access to their existing photos, reviews and trail recordings through the AllTrails platform by using their existing account info at AllTrails.com or on the AllTrails iOS or Android mobile apps.
“Technology can help people connect with the outdoors in simple ways, like making it easier to find your new favorite trail,” explained Jade Van Doren, CEO of AllTrails. “Instead of using paper maps for researching and following on the trail, we provide a fun, end-to-end digital experience that’s tailored to every person’s interests and skill level.”
