Yakima Products inked a deal with the car-sharing network Zipcar to equip more than 150 Zipcars in 17 North American markets with outdoor recreation mounts. The Yakima mounts can hold two bikes, six skis, four snowboards or two surfboards or paddle boards.
“Zipcar gives our members the freedom to get out and do what they love,” said Zipcar VP of Marketing Andrew Daley. “Our partnership with Yakima gives Zipsters more opportunities to engage in the active lifestyles they love, whether that’s biking, skiing, surfing or stand-up paddle boarding.”
According to the Outdoor Industry Association’s ConsumerVue research, 34 percent of the outdoor consumer market lives in cities. The Yakima/Zipcar partnership presents an opportunity for these urbanites to participate in outdoor activities without owning a car.
“We are very excited to partner with Zipcar and create these adventure vehicles. Our bike, ski and board mounts make it extremely easy for city dwellers to have awesome outdoor experiences with friends and family,” said Ryan Martin, CEO of Yakima.
