The Bar Method, a barre-based fitness company, will celebrate its 15th anniversary with promotions, a new Express Class and a #WhyDoYouBar campaign. Established in 2001, The Bar Method offers workouts that strengthen and tone all major muscle groups with low impact, isometric exercises, followed by periods of stretching to elongate, strengthen and align the body. Today, there are 95 franchise locations across the United States and Canada.
The Bar Method’s 15th anniversary celebration will include discounted memberships and retail, new branded merchandise and in-studio parties. The Bar Method will also offer online promotions and introduce their Express Class, a 45-minute offering designed to fit at the end of a busy day.
“The Bar Method has cultivated a community of dedicated and passionate clients, resulting in strong and consistent growth for our brand since our founder, Burr Leonard, introduced this life-changing workout to the world 15 years ago,” said The Bar Method CEO Jay DeCoons. “This milestone is an opportunity for us to really give back to the students who have been with us on the journey and to welcome those who may be trying The Bar Method for the first time.”
The company’s #WhyDoYouBar campaign invites teachers, owners, students and employees to share what the workout means to them with a photo, video and short description on social. Participants will be entered for a chance to win branded Bar Method apparel.
For more information on The Bar Method 15th anniversary, visit www.barmethod.com/whydoyoubar.
