Smith Optics is pleased to announce the hiring of Scott Robinson as the new Sales Manager for international
and internet sales. In this newly created position Robinson will be responsible for executing strategic business plans to achieve sales and margin goals in each division.
“Smith Optics is extremely excited to have Scott on board,” said Blair
Clark, Senior VP of Sales. “He brings tremendous sales and general
management experience to our team. He has been a successful outdoor
retailer here in Ketchum and is an accomplished skier and cyclist so he
understands the product needs of the consumer. Smith is pleased to have
Scott back in Idaho with his family and friends.”
Robinson's primary focus will be to develop new business both in
international markets and via internet. He will work closely with
international distributors to increase market penetration, brand
marketing and overall sales worldwide. Robinson will be responsible for
developing an online sales strategy, including implementing consumer
promotions for accessories and replacement lenses in conjunction with
Smith's existing retailers.
A seasoned finance professional, Robinson most recently worked at Savier
as the Director of Finance and Operations where he handled budgeting and
forecasting, as well as day-to-day operations for a global distribution
network. For over six years, Robinson owned his own accounting business,
and worked as a CPA consulting small businesses and private individuals
on financial planning and management. Prior to this, he excelled as a
Senior Auditor at one of the top three accounting firms, Ernst & Young,
and was ranked first in his department by senior management.
A self-professed “techie,” Robinson enjoys designing and implementing IT
networks. Robinson is also an avid sports enthusiast, and spends his
free time cycling, skiing and fly-fishing. He will be moving from
Portland, Oregon to Idaho to work out of Smith Optics' corporate
headquarters based in Ketchum.
