SNL Communications has hired Natasha Petrovsky as Senior Account Executive. Petrovskys primary focus will be on the action sports market, developing new business and
working with existing clients to build and execute strategic public relations programs.
Petrovsky will also collaborate with the companys
fashion division to align programs and opportunities when relevant and
ensure that the synergy remains strong.
“Natasha is unique in that she brings action sports, fashion and strong P.R.
experience to the table,” said SNL Communications partner Staci Levine. “Its imperative that we hire employees that not only truly understand and live
the action sports lifestyle, but have P.R. experience at the same time.
Luckily we found someone that offers that plus a solid fashion background.
She will be a great asset to both our team and to our clients as well.”
Petrovsky brings over 5 years of action sports industry experience to SNL.
Previously she handled marketing and public relations for Tare 7, parent
company for Airwalk and Genetic and prior to that at Type 20, parent company
for Arnette and Briko. Most recently Petrovsky consulted on projects for the
Action Sports Group, a division of Primedia. Before her action sports career
began, she worked in the fashion industry at various high-end retailers and
as P.R. director for her family-owned boutique.
In addition to developing new business opportunities and working with
clients to build strategic public relations programs, Petrovsky will manage
day-to-day activities necessary to ensure completion of communications
initiatives. She will generate press and promotional materials, develop and
pitch stories on behalf of SNL clients to the media, field media calls,
monitor press coverage and plan special events.
