SNL Communications announced the hiring of Natasha Petrovsky as Senior Account Executive. Petrovskys primary focus will be on the action sports market, developing new business and working with existing clients to build and execute strategic public relations programs. Petrovsky will also collaborate with the companys fashion division to align programs and opportunities when relevant and ensure that the synergy remains strong.
“Natasha is unique in that she brings action sports, fashion and strong P.R.
experience to the table,” said SNL Communications partner Staci Levine. “It
s imperative that we hire employees that not only truly understand and live the action sports lifestyle, but have P.R. experience at the same time.
Luckily we found someone that offers that plus a solid fashion background.
She will be a great asset to both our team and to our clients as well.”
Petrovsky brings over 5 years of action sports industry experience to SNL.
Previously she handled marketing and public relations for Tare 7, parent company for Airwalk and Genetic and prior to that at Type 20, parent company for Arnette and Briko. Most recently Petrovsky consulted on projects for the Action Sports Group, a division of Primedia. Before her action sports career began, she worked in the fashion industry at various high-end retailers and as P.R. director for her family-owned boutique.
In addition to developing new business opportunities and working with clients to build strategic public relations programs, Petrovsky will manage day-to-day activities necessary to ensure completion of communications initiatives. She will generate press and promotional materials, develop and pitch stories on behalf of SNL clients to the media, field media calls, monitor press coverage and plan special events.
