Foot Locker debuted “James Harden’s Inner Voice” on July 25, 2016.
The spot highlights the brand’s back-to-school campaign, and features NBA star James Harden and the voice of actor Colin Farrell.
The commercial opens on Harden at the gym, exuding confidence in his Adidas apparel and Ultra Boosts. Harden compliments a couple of gym-goers on their own choice in sneakers. He reveals that his secret to looking fresh is being confident and always trusting the voice in his head. Viewers then hear Harden’s inner thoughts, voiced-over by Irish actor, Farrell.
“As always, I’m excited to be partnering with Foot Locker for this commercial,” Harden said. “All of my projects with the brand have been a lot of fun over the years. And Colin, as an inner voice, really complements my sense of humor.”
The spot features a premium assortment of Adidas apparel and Adidas Ultra Boosts, available at Foot Locker stores nationwide and footlocker.com this back-to-school season.
The spot was created by worldwide agency BBDO.
