Bats-Toi (Bah’tua), a startup sports technology company dedicated to improving athlete health and safety, launched its official website, www.BATSTOI.com, which will serve as the online home for its flagship product – the Mercado protective wrestling helmet, slated to hit market in November.
Named after its founder, sports industry entrepreneur and standout wrestler for NCAA Division I Syracuse University, Mario R. Mercado, Jr., the patent-pending helmetwas designed and developed over a four-year period by a team of biomedical and mechanical engineers as well as leading neurologists that Mercado assembled with the assistance of engineering faculty at NYU and Columbia University, respectively.
The company hopes its Mercado along with the launch of its website will be a successful entry into the sporting goods industry.
“We are extremely proud and excited to unveil our web platform, which will serve as the online home to The Mercado™, to the global marketplace,” said Mercado, Jr., a 20-year veteran of the combat sports industry and recent appointee to the position of New York State Athletic Commission (NYSAC) Regulator by Governor Andrew Cuomo who, in April, signed the historic bill legalizing Mixed Martial Arts (MMA) competition in The Empire State.
