Subaru has entered a new marketing partnership with Nordica USA. Under the terms of the partnership, Nordica USA will officially join the Subaru Master the Mountain program, an instructional ski tour for skiers and snowboarders. Nordica USA will provide free ski demos to anyone with a valid lift ticket at Subaru Master the Mountain events this season. The partnership also designates Subaru the official vehicle of Nordica USA, while Nordica USA in turn, is named the official ski and boot of Subaru of America, Inc.
“Subaru has a long history of supporting snow sport enthusiasts and the organizations that are important to them,” said Tim Bennett, director of marketing, Subaru of America, Inc. “We are pleased to announce our partnership with Nordica USA, and are glad to have them on board this season at Subaru Master the Mountain events.”
The Subaru Master the Mountain program tours many destination resorts throughout the USA providing skiers and snowboarders alike with the opportunity to learn to ski or improve their current skills through professional instruction.
“We are very pleased to be working so closely with Subaru and their Master the Mountain program,” said Andy Knittle, CEO, Nordica USA. “The partnership represents a tremendous opportunity to team with another premium brand company who is also dedicated to winter sports.”
