Shot Glass Films completed a branded content piece for Title Boxing, a top provider of boxing, MMA and martial arts equipment. Set in a gritty basement in downtown L.A., the spot, directed by Eric Jackson, is about one man’s quest to be the best athlete he can be for no one other than himself.
Golden Gloves boxer, Toryan Rogers, was cast in the principal role. The spot uses the 19th century poem, “Invictus” by William Ernest Henley, as a vehicle to tell the story of the boxer, while also making it suitably branded with the Title Boxing brand.
“This piece is not about championship belts or money,” said Jackson, Director of Shot Glass Films. “It’s a modern interpretation of the poem, and directing it was very thought-provoking. I want people to know it’s what they do when no one is looking that makes them great.”
He added, “As a content driven spot I was able to weave in not only the brand, but also reveal his raw, inner human emotions on camera…giving us all something to reflect upon, even days after.”
The Title brand is at play throughout the spot.
Amateur fighter and Flint, Michigan native, Toryan Rogers, does a noteworthy job in bringing the poem to life. “Boxing got me out of trouble and kept me off the streets. It changed my life and gave me a purpose to do something with myself when I had no hope,” said the boxer turned actor.
The one-minute “Invictus” spot is available for viewing at Shot Glass Films’ website: www.ShotGlassFilms.com. A shorter version will also be made available on social media websites.
