For over 125 years, more Americans have taken their first shot with a Daisy BB gun than any other brand.
Gamo Outdoor SL, an affiliate of New York-based private equity investment firm BRS, along with its US subsidiary, Gamo Outdoor USA, have acquired Daisy Outdoor Products.
Daisy is one of the most recognized brands of airguns and accessories in the world. Since 1886, the Company has been producing quality products and introducing generations of young shooters to the world of recreational shooting and plinking. No company has introduced more young shooters to shooting fun and shooting safety than Daisy.
“We cannot begin to express the excitement we feel with the addition of Daisy to our family of shooting and outdoor brands,” stated Keith Higginbotham, president of Gamo Outdoor USA. He continued, “We believe this to be a great relationship with complementary brands. Gamo’s roots run deep in the outdoors, while Daisy is a part of Americana. We both share a passion for the shooting sports and are excited for the future, with a vision to grow the Daisy brand and recreational shooting for generations to come.”
“This is the beginning of the next exciting chapter in Daisy’s history,” stated Joe Murfin, VP of PR. “We look forward to building on the equity of this well-loved brand and embracing new leadership and products which will enhance our ability to satisfy the needs of our retail customers, our Daisy consumers and our investors.”
Founded in 1886, Daisy Outdoor Products is the world’s oldest and largest manufacturer of air guns. Daisy products include the Daisy, PowerLine, Winchester Air Rifles and Avanti training and match competitive airguns, Precision Max ammunition and AirStrike brand soft air guns, ammo and accessories.
Gamo Outdoors is a leading consumer products company that designs, manufactures and markets a diverse portfolio of outdoor sporting goods products under such world class brands as Gamo, BSA Optics, Laser Genetics, Aftermath, and is the exclusive distributor of BSA Guns and Joker Knives.
