Think 15-year-olds can’t shred? Think again.
DC Snowboarding announced its arsenal of AM riders — a roster of next generation big names that would make even the pros quiver in their boots. DC’s AM Team will include Mons Roisland, Sebbe De Buck, Jordan Morse, Brady Lem, Jonathan Linde and Marc Salas Manosa.
The company has launched this program to invest in the next generation of riders who are pushing the progression of snowboarding.
Jordan Morse instagrams a shot at the start of DC’s Rogue to Mammoth trip
“It’s important for DC to stay connected to its snowboarding roots, and we’ve placed a great deal of importance around ramping up our Global AM Team,” said DC Snowboarding’s Marketing Director, Bobby Meeks. “DC’s AM Rider Program will support riders at that level because we believe AM’s are the foundation of snowboarding. We’ve assembled a group of individuals with unique and diverse riding styles that represent the future of DC.”
Spanning from Europe to North America, DC selectively chose riders who approach snowboarding their own way and strive to defy convention.
Earlier this season, the DC team celebrated the addition of Jordan Morse (@JMORSE_) and Brady Lem (@BRADYLEM) during its “Rogue to Mammoth” trip with one-of-a-kind Somebuddy boards. According to the company, Morse brings street spirit to life with his talent and positive vibes. He also made noise in his “Under Dawgs” part with a technical display of rail superiority. Lem, on the other hand, is a ripper from the Midwest who made his debut in the 2015-16 season by dropping a full part that shows a deep and diverse bag of smooth stylish riding.
Hailing from Spain, Marc Salas Manosa (@HELLUVAMARC) debuted his full part in “Finisterre” and is known for his unique and technical street skating style.
Mons Roisland (@MONSROISLAND) is currently ranked second on World Snowboard Tour for Men’s Slopestyle and is renowned for his uber-tech style. Roisland is the first all-Norwegian to podium at the highest level of Slopestyle competition.
Sebbe De Buck (@SEBBEDEBUCK) has spent nine years competing in Slopestyle Big Air and halfpipes and at 15-years-old, De Buck took home the Belgium Junior Championships in Big Air, Halfpipe and Slopestyle and continues to turn heads in the global contest scene.
With his full-part feature in “Daggers,” Jonathan Lindhe (@JONATHANLINDHE) displayed a smooth skate style and crushed incredibly long rails. Born and raised in Stockholm, Sweden, Lindhe’s parts continue to inspire and overwhelm by making insanely hard tricks look smooth as butter.
Since its founding in the mid-90s, DC has grown to be a leader in skate shoes. However, It’s refined focus on the snowboarding category promises to make hurdles toward more brand recognition in snowsports. The Global AM Team will be stewards in this process, standing beside DC’s global pros Torstein Horgmo, Travis Rice, Devun Walsh, Iikka Backstrom, Ryan Tiene, Mat Schaer, Justin Fronius and Anto Chamberland.
—- Photos and video Courtesy DC Snowboarding
