Pacific Rink Gear Supply Company has entered the hockey lifestyle market, bringing bags, apparel and accessories inspired by founders Brad Serkin and Jason Withee.
Pacific Rink products also include t-shirts, headwear, fleece, jackets and women’s collection infused with the surf, snow and skate culture of California.
Launched in 2016, Pacific Rink was created by hockey players and brothers Brad Serkin and Jason Withee.
The co-founders launched the brand after they saw an “underserved market in hockey bags, decided enough was enough, and dreamt up a concept for a premium brand with a high-end design aesthetic,” they said. Serkin and Withee then saw a similar underserved market in hockey apparel and developed and designed a line of apparel to fully form the brand.
“The two of us live and breathe hockey so we fully understand there is a lot more to the lifestyle than just what takes place on the ice,” said Serkin. “Everything we make is designed to fit the hockey lifestyle on and off the ice and we aim to solve some of the apparel and bag issues which have plagued hockey players for years.”
Video courtesy Pacific Rink
