Under Armour introduced its first golf specialty retail experience, UA World of Golf, at the brand’s Chicago Brand House located on Chicago’s Magnificent Mile. With a focus on cutting-edge products and unique design, UA World of Golf serves as an example of the brand’s commitment to offering customers a superior shopping experience, customized to meet all of their golf-specific needs.
Showcasing men’s, women’s and youth apparel and accessories and the recently launched collection of men’s golf footwear, UA World of Golf will be the region’s signature space to shop the full golf line from Under Armour®.
The UA World of Golf experience features more than 1,800 square feet of interactive retail space exclusively dedicated to golf, delivering a fully immersive brand experience. The space boasts the only retail-specific VirtualGreen that allows consumers the opportunity to re-create the infamous putts of 2-time Major Champion, Jordan Spieth, as well as an indoor swing simulator, both provided by Full Swing Golf. Additionally, the UA World of Golf offers free alterations, year-round personal shopping, free ship-to-home service and custom embroidery during specified times throughout the year. Consumers can also visit the store to view all major golf tournaments on the massive 705 square foot jumbotron and shop Jordan Spieth’s latest major scripting, which can be viewed here for the upcoming U.S. Open.
“The UA World of Golf is the brand’s largest golf retail experience in the world, highlighting our commitment to golf while delivering an elevated and interactive shopping experience,” said Susie McCabe, Senior Vice President of Global Retail. “This retail experience provides consumers with the opportunity to touch, feel and test the product in-store in an immersive, Under Armour environment that not only informs, but also creates a memorable and tailored shopping experience.”
Under Armour’s Chicago Brand House opened its doors in March of 2015. The over 30,000 square foot store is the brand’s largest retail footprint to-date and features a large living wall inspired by the Wrigley Field ivy, localized Chicago apparel that celebrates the legacy of the city in both sport and style, and a full offering of Under Armour’s latest product innovations.
The Chicago Brand House is open Monday – Saturday 10:00 a.m. to 9:00 p.m., on Sundays 11:00 a.m. to 7:00 p.m. and can be reached at 312-690-5094. For more information on Under Armour Golf and the Under Armour Brand House, please visit UA.com and follow @UAGolf on Twitter and Instagram using #UAChicago.
Hi-res images of the UA World of Golf are available here.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
