DSW Inc. has formed a strategic partnership with Feetz, which makes customized shoes utilizing 3D printing technology. As part of this relationship, DSW Inc. led Feetz’s Series A funding which also included participation from existing investors Khosla Ventures and The Jump Fund. Erin Kelly, Senior Director of Innovation at DSW, Inc will join Uli Becker previously CEO of Reebok and Vijit Sabnis of Khosla Ventures on the Feetz board.
“DSW is excited at the possibility of bringing Feetz’s innovative technology to our customers. The Feetz model will allow our customers to purchase true custom fit shoes at a fraction of what traditional bespoke shoes cost. We believe that giving customers the ability to purchase on-demand, affordable, custom fit shoes has the potential to disrupt the footwear market as we know it today,” said Simon Nankervis Chief Commercial Officer of DSW Inc.
“We’ve been amazed with the demand and the positive feedback we’ve received from our early Feetz customers. We’ve been perfecting and protecting our technology for the last 18 months so every customer gets what they deserve – a shoe that fits. Our new 3D printing manufacturing facility in San Diego, the first of its kind, will fulfill thousands of orders per month. DSW’s impressive reach and customer centricity makes them the perfect partner for Feetz,” said Lucy Beard, Founder and CEO of Feetz.
