Scheels All Sports launched an elite version of its branded Visa card for existing cardholders who spend at least $25,000 a year with the retailer.
The Scheels Premier Edition Visa card will offer qualifying card holders five points per dollar spent at Scheels (5% back) and 1.5 points per dollar spent everywhere else (1.5 percent back), with no point caps or expiration dates. Points are redeemed in the form of a $25 Scheels gift card sent automatically every time cardmembers reach 2,500 points. To qualify for the Premier Edition card, existing Scheels Visa card holders must spend $25,000 or more each calendar year.
“We’re pleased to offer our loyal Scheels cardmembers this exceptional new card product,” said Steve M. Scheel, Chief Executive Officer of Scheels. “Our hope is that the Premier Edition card exceeds the expectations of our customers, just as we strive to do every day in our stores and online.”
In addition to the accelerated rewards earn rate, Premier Edition card holders will continue to receive the benefits that come standard on the Scheels Visa consumer card product, including free access to FICO Scores, Extended Warranty protection, and Purchase Security.
“First Bankcard is excited to launch the Scheels Premier Edition Visa card product,” said Stephen F. Eulie, president of First Bankcard, a division of First National Bank of Omaha, which will issue the card. “We look forward to offering this remarkable value to qualifying cardmembers, while continuing to grow our valued partnership with Scheels.”
The Premier Edition product will position First Bankcard and Scheels favorably in the highly competitive retail credit card market that has seen “high spend” tiered products become an important differentiator in recent years.
