Sierra Designs and Ultimate Direction, technical leaders of innovative outdoor clothing, gear and hydration systems today announced that it has hired Scream Agency, LLC as
its agency-of-record.
“This decision comes at the heals of our recent relocation to Colorado and
our newly appointed management team,” said Mark Herbert, President of Sierra
Designs and Ultimate Direction. “With our handpicked staff of industry
veterans and Scream's knowledge of the outdoor market, this partnership is
the perfect fit to help increase awareness of our products technical
innovations and unsurpassed quality.”
Scream Agency, which represents several outdoor recreational, retail,
business-to-business and high-tech clients, was hired to help create
interest and excitement in Sierra Designs and Ultimate Direction products,
while also generating buzz about the brands. Through the alliance, Scream
Agency will work with the marketing team to develop and execute a strategic
communications approach that will include PR, marketing-related campaigns
and advertising.
“We are psyched to add Sierra Designs and Ultimate Direction to our client
roster,” said Lora Ledermann, founder and creative director for the Scream
Agency. “Through our strategic skills, passions and expertise in the outdoor
industry, we can reach inside and outside of their core markets to endorse
the brands on a national level.”
