The Beijing Olympic City Development Association and International Data Group (IDG) will hold the 2016 World Winter Sports Expo (WWSE) at Beijing National Convention Center on Oct 19-22, 2016 in an effort to drive development of China’s winter sports industry ahead of the Beijing Winter Olympics.
The first WWSE will consist of an exhibition, conference and related activities, covering topics of winter sports, winter sports industry, winter tourism, and youth training. Plans call for holding the event annually through 2022, when Beijing will host the 24th Winter Games.
Chinese leaders are hoping to grow participation in snow and ice sports to 300 million Chinese by the time Beijing hosts the games.
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