Easton Sports and Hockey Canada, governing body of the sport of hockey in Canada, announced a partnership wherein Easton will become an official equipment supplier of Hockey Canada through 2008. Agreeing to a comprehensive four-year deal, Easton will be recognized as an “Official Supplier” to Hockey Canada, Team Canada, Canada’s National Hockey Teams as well as Hockey Canada’s High Performance teams in exchange for lead sponsorship positioning with Hockey Canada’s new “Hockey Canada Week” promotion targeted at minor hockey associations across Canada, according to Easton Sports Canada Chief Operating Officer Geoff Sadowy.

“We are excited to continue our support at the grassroots level of hockey in Canada,” said Sadowy. “Hockey Canada creates a structured environment for hockey players, coaches and officials and Easton is proud to support such an invaluable organization. We feel Easton Sports and Hockey Canada represent the elite of our respective industries and share a parallel commitment to providing Canada with the best resources in order to enhance and develop the game. We look forward to a long-term partnership, enhancing the sport of hockey throughout Canada.”

“It is evident from watching hockey at all levels, from the NHL to local pick-up games, that Easton has become Canada’s premier hockey brand,” adds Easton Sports CEO Tony Palma. “We look forward to expanding this relationship over the next four years and watching Hockey Canada continue to dominate on the world stage.”