Moxie Cycling Co., a women's cycling apparel brand, has become a supplier partner of The Bike Cooperative, a retailer-owned co-op.
The newest addition to The Bike Cooperative’s growing network of supplier partners, Moxie will pay rebate on all Bike Co-op members’ purchases of Moxie’s clothing line-up, including jerseys, skirts and jackets.
Moxie co-founder Brooke Wissler said, “Partnering with The Bike Cooperative gives us a great opportunity to grow our base of quality independent bike retailers. At the same time, we feel we can help Co-op members attract more female customers with products designed specifically for women’s unique needs. We’re confident it will be a win-win for both Moxie and The Bike Cooperative’s members.”
“Members have been telling us they wanted Moxie as a supplier partner because Moxie makes clothing that addresses a major need in the market stylish apparel for women who don’t want to sacrifice performance or comfort,” said Carl Michelakos, vice president of operations for The Bike Cooperative.
Bike Cooperative vice president of marketing Tim Leaver said, “Brooke and her team have created a unique brand story that our members can share with their female clientele. They’ve also developed a strong retail program that stores can really get behind, with a 60-day window for stock rotation, free POP and a strict MAP policy. We’re excited to have a partner like Moxie in The Bike Cooperative.”
The Bike Cooperative provides its members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales.
