Igloo Products Corp. (“Igloo Coolers” or “Igloo”) has named JAM Collective as its public relations agency of record.
San Francisco-based JAM specializes in public relations, social media and strategic partnerships, representing active lifestyle, outdoor, bike and fashion brands. Texas-based Igloo Coolers is the No. 1 cooler brand in the world and has set the American standard for mobile hydration and preservation systems for almost 70 years.
“We are delighted to announce the addition of JAM Collective to the Igloo team and look forward to partnering on innovative brand campaigns and experiences,” said Candi Whitsel, Igloo Vice President, Marketing and Product. “JAM Collective is uniquely suited to represent the Igloo brand. Their ability to create compelling brand stories and authentically tailor content to various markets across all media is unparalleled.”
Since originating the cooler category in 1947, the Igloo brand has been dedicated to bringing the world coolers that take quality, innovation and attention to detail to the next level. Igloo enables the pursuit of happiness worldwide through its industry-leading product diversity and mobility that allows you to take the party, job or adventure anywhere. From industrial strength coolers with maximum ice preservation to the ultimate party tool to keep libations chilled, you can depend on Igloo when it matters most.
”Igloo is truly an iconic, American brand and the undisputed leader in coolers,” said Julie Atherton, principal of JAM Collective. “We at JAM are inspired by their commitment to enable happiness on the field, at the party, cruising the ocean and beyond. We couldn’t be more thrilled to help spread the Igloo brand promise and increase awareness of their extremely varied and advanced product line.”
