Honey Stinger will fuel student athletes at the University of Denver for the 2015-2016 school year under a sponsorship agreement with Denver Sports Properties and the University of Denver
Department of Athletics and Recreation.
“Honey Stinger is honored to partner with DU Athletics and fuel their student athletes with our nutrition products,” says Len Zanni, Honey Stinger marketing director. “From students using the Coors Fitness Center training and athletic facilities, to the aspiring professional and recreational athletes in the University’s distinguished Varsity and Club Sports programs, our products are well-suited to support any and all athletic pursuits.”
“We are excited to partner with Honey Stinger for the 2015-2016 season, and to be able to fuel Denver’s student athletes with some of the best products on the market,” says Denver Sports Properties General Manager, Brad Ferrell.
Honey Stinger will activate with on-campus product sampling at DU and the Coors Fitness Center, as well as in-game promotions at one home game for the 2015 NCAA Division I national champion men’s lacrosse team and three home games for the perennial NCAA tournament-qualifying men’s hockey team. As an official nutrition partner, Honey Stinger’s logo will appear in the Bowlen Training Center and in various highly visible locations at all home games held in Magness Arena. In addition, Honey Stinger branding will be visible at all men’s lacrosse home games at Peter Barton Stadium. Student athletes will have access to Honey Stinger products at the Bowlen Training Center and various locations on campus.
Located in Steamboat Springs, Colo., Honey Stinger makes honey-based foods including energy bars, protein bars, organic energy gels, organic waffles, organic chews, and kids’ organic snacks.
Denver Sports Properties is part of Outfront Media Inc., which is the marketing and multimedia rights holder for some of the most prestigious collegiate teams and sports venues across the country. The creative implementation of in-venue and on-campus digital displays, influence media, marketing affiliation, experiential entertainment, and game day domination benefit universities, alumni, students, and passionate fan bases.
