Genuine Thermos Brand will launch a Thermos next month that enables consumers to automatically track their water intake and integrate their hydration statistics into their Fitbit app.
The Thermos Connected Hydration Bottle with Smart Lid is the latest product spawned by Fitbit Inc.'s Works with Fitbit program, which lets developers, brands and users seamlessly connect the Fitbit platform to popular health & wellness apps, services and hardware products to make it easier for consumers to achieve their wellness goals.
Thousands of the most popular health & fitness apps, wellness programs and incentive systems, including FitStar, MapMyFitness, Mindbody Connect, MyFitnessPal, Lose It!, Strava, Walgreens Balance Rewards and Weight Watchers connect to the Fitbit platform as well as connected hardware products, such as the Stir Kinetic Desk and now the new Thermos Connected Hydration Bottle.
Through Works with Fitbit, Fitbit is seeking brand partners in:
- Exercise equipment: From treadmills to cycling, communication between exercise equipment and Fitbit devices has the potential to offer more advanced activity tracking and provide insights to help people achieve peak performance.
- Hospitality: Travelers with busy schedules might stick with their fitness program while away from home with help from hotels, cruise lines or airport lounges that partner with Fitbit to offer customized fitness tips, in-suite workouts, or challenges linked to the Fitbit platform.
- Nutrition: Whether it’s points, calories, or just more fruits and veggies, Fitbit hopes to help individuals reach their nutrition goals and make it easier than ever with auto-logging calorie and nutrition data.
- Wellness: From auto-logging meditation to syncing with your sleep cycle, the Fitbit platform can help connect the dots from nutrition and activity to stress-reduction and proper rest, helping people see the path toward holistic health and wellness.
With broad mobile compatibility including more than 200 iOS, Android and Windows Phone devices, along with computers, Fitbit has the flexibility to partner with top brands no matter what platform they choose. Fitbit was the first connected health and fitness company to offer a completely open API, providing the community with the opportunity to create apps, products and services that integrate with the Fitbit platform. Today, thousands of companies are leveraging Fitbit’s open API.
Fitbit’s activity trackers and other products are carried in over 45,000 retail stores and more than 50 countries around the globe.
