Saucony, a division of Wolverine Worldwide, named Martin Lebeau to the position of general manager, Saucony Canada.
Aligning with Saucony’s global direction, Lebeau will be responsible for setting strategic direction and providing leadership and general management for Saucony’s sales and marketing functions in Canada. Beginning immediately, Lebeau will report directly to Todd Dalhausser, senior vice president of North American sales for Saucony.
“Martin Lebeau is an outstanding addition to our Saucony team, as he brings a deep and extensive blend of marketing, international sales and product experience to the brand,” said Dalhausser. “Being a competitive team player, I know Martin will work tirelessly with our internal and external partners to accelerate the growth of our business, identifying and expanding sales and distribution channels across Canada.”
Lebeau will also be responsible for the development and execution of Saucony Canada’s overall marketing strategy, ensuring alignment with the brand’s global marketing strategy. Lebeau will lead the Saucony Canadian business from a brand new commerce and operations headquarters in Mississauga, Ontario.
Lebeau comes to Saucony from Merrell Footwear, a division of Wolverine Worldwide, where as national sales director, he was responsible for leading the Canadian sales of Merrell footwear. During his two-year post with Merrell, Lebeau created and implemented strategic business and merchandising plans while working closely with the brand’s product and marketing teams to meet the Canadian market needs.
Preceding his most recent position with Merrell Footwear, Lebeau held various international and marketing executive positions at Premier Tech Ltd., Riviere-du-Loup, Canada; GenX Sports, Inc., Geneva, Switzerland; and Nike Europe, Amsterdam, Netherlands; among others.
Lebeau studied Economy and Finance from Concordia University in Montreal, Canada.
