Biomega, a premium urban bicycle brand from Denmark, announces the opening of a U.S. office in Santa Clara in California's Silicon Valley.
The company unveiled its new OKO electric bicycle at its booth (#4067) at Interbike, which runs September 16-18 at the Mandalay Bay Resort in Las Vegas, NV.
Biomega bicycles are designed by some of today's top designers, including Ross Lovegrove, Apple designer Marc Newson, and Karim Rashid. The OKO is designed by the Danish design group KiBiSi, which includes work by architect Bjarke Ingels.
All Biomega bicycles incorporate internal gear hubs and Gates Carbon Belt Drive for clean, efficient operation. Biomega bicycles can be ordered at www.biomega.com and soon in select bicycle stores.
“Biomega is our attempt at getting people out of their cars and on bicycles. Why are cars the preferred mode of transportation in 99 percent of all major cities? Functionality cannot be the answer, as bicycles are superior in nearly every way thinkable. Cars are just a cultural choice of expression. When bicycles are able to address individual urban needs like simplicity, durability, serenity… they can begin to re-conquer cities once again,” said Jens Martin Skibsted, Biomega founder.
“From cargo bikes to slick single speeds, Biomega is known for its streamlined designs that pack a lot of punch. The brand has enlisted the likes of Ross Lovegrove, Apple designer Marc Newson, and Karim Rashid to draft models in the past, underlining its dedication to premium design and functionality alike,” wrote Natalia Rachlin in Architectural Digest.
