Vittoria Group appointed Michael Marx senior executive manager and member of its executive management team effective Aug. 1.
Marx is German, a former world champion in team pursuit and has a broad experience in the cycling industry. As part of his extensive experience, he managed the Two-wheel Tyre Division of Continental and was the COO of Cervélo. The past nine years he has operated as trainer, consultant and interim-manager in his own company, Balanced Performance. He was a Project Management Consultant of Derby Cycle (PON Group) in 2012 and the General Manager of the Vredestein Two-wheel Tyre Business Unit from July 2014 to June 2015.
“I have known Vittoria tires since I started to compete in bike racing (1971) and have known (Vittoria Group President) Rudie Campagne since 1991, when I started at Continental and managed the collaboration with Lion Tyres,” said Marx, pictured to the left. “We were competitive in the worldwide bicycle tire market, but also partners on development and production. In these last 25 years Rudie and I have always had a lot of mutual respect and trust. I look forward to finally become his colleague and to contribute to Vittoria’s continued success.”
“Vittoria has been growing fast in recent years,” said Campagne. “With the introduction of Graphene, the most advanced material technology, we will be the first in the cycling industry to embrace this innovation and expect to accelerate this growth even more. To ensure our readiness we needed to strengthen our top management team, so we are very pleased that Michael Marx accepted our offer to join Vittoria. With his experience and track record in big corporations like BMW AG and Continental AG as well as a deep knowledge of bicycle product management, marketing, sales and asian sourcing, Michael is the ideal candidate to support the further growth of Vittoria.”
Vittoria Industries Ltd. is an international group that acquired the famous premium cotton tubular tires producer Vittoria Spa in 1990. Vittoria has built highly reputable partnerships within in the cycling industry and created a distinct brand image. Today, Vittoria Industries is an international manufacturer of bicycle tires and wheels. Vittoria’s worldwide commercial operations are shared among three distinct regions: Vittoria SpA is responsible for Europe, Middle East, Africa and Latin America (EMEA & LATAM). Vittoria Industries North America, Inc., is responsible for North America. Vittoria Asia Pacific is responsible for Asia-Pacific region. The group holding company, Vittoria Industries Ltd, carries out manufacturing and R&D at its fully owned Lion Tyres Thailand Ltd factory in Bangkok and at a factory in Taiwan, producing bicycle tires and wheels for their own brands and for private labels.
