ElliptiGO Inc., creator of the world’s first elliptical bicycle, has hired Raphael Weishaupt as Vice President of Global Marketing.
In this newly established executive position, Weishaupt will lead the development and implementation of global marketing and communications strategies to further accelerate revenue growth. Weishaupt will report directly to CEO Bryan Pate.
Weishaupt has an exceptional global background in brand and marketing strategy, which will help ElliptiGO generate greater brand awareness worldwide. Prior to joining ElliptiGO, Weishaupt held several marketing leadership roles at industry leaders such as GE, eBay, and most recently Qualcomm, where he led the introduction of the Qualcomm Snapdragon brand across the EMEA region.
“We are all extremely excited to have Raphael joining the ElliptiGO team. He brings with him a wealth of knowledge gained from almost two decades of global marketing roles across several Fortune 500 companies. He will be the first member of our executive team that is 100% focused on marketing, so we expect him to have a large impact on our ability as a company to raise awareness of our products and the elliptical cycling category. Most importantly, he’s a great cultural fit and has a real passion for fitness and outdoor recreation,” said ElliptiGO CEO, Bryan Pate, on Weishaupt’s arrival.
His belief in the product is something that Raphael wants to share with the greater community. “It’s very rare that you come across a product as innovative and well-designed as the ElliptiGO that has the potential to disrupt an entire industry,” said Weishaupt. “What inspired me the most to join the company was, next to a fantastic team, the unsolicited feedback from countless ElliptiGO riders who shared their most personal stories on how the product has changed their lives. Many of them had experienced injuries or surgeries that prevented them from training as they used to, and ElliptiGO gave them back the ability to push their limits and have fun in the process.”
A Swiss native, Weishaupt has lived and worked across Europe and North America. He holds an MBA from Northwestern University’s Kellogg School of Management.
ElliptiGO Inc. is the San Diego-based company that created the world’s first outdoor elliptical bicycle. Combining the best of running, cycling and the elliptical trainer, ElliptiGO products deliver a high-performance workout experience that closely mimics running outdoors while eliminating the impact. Elliptical biking is an effective way to build cardiovascular fitness without aggravating injuries and is great for everyone from the weekend warrior to the elite athlete.
