IMG, the producers of the sixth annual “Escape from Alcatraz” event chose KARBON to outfit the CBS announcers, Bill Macatee and Dwight Stones.
The Escapefrom Alcatraz annual triathlon was a huge success with 1500 competitors and sold out for the 6th year in a row. Recently voted
number one triathlon in the US by the editors of America Tri
magazine, this event included the best triatheletes from over 16
countries. The top women were all from the USA.
In very cold water, the athletes plunge into the bay for the 1.5 mile
swim to the Marina Green where they quickly mount their bikes for an
18 mile ride along the coast, through the Presidio by the Golden Gate
Bridge, and onto the Great Highway and through Golden Gate Park.
This is a challenging and risky but nonetheless scenic route,
finishing with an 8 mile run past the Golden Gate Bridge and onto
Baker Beach with its famous “sand steps.”
Bill Lawrence at IMG states, “we are very pleased to partner with
KARBON for the Escape from Alcatraz Triathlon. KARBON provides
innovative and exciting technical apparel and we look forward to the
opportunity of working together on future events.” IMG is widely
recognized for creating the Sports Marketing Industry by successfully
merging the interests of the sports world with the corporate
community. The use of sponsorships and promotions in conjunction with
sports, special events and lifestyle interest activities has become
an established marketing medium and Schure Sports continues to stand
out in this area.
Peter Schure of Schure Sports Inc., commented that, “working with IMG
and CBS on the “Escape from Alcatraz” event, gives us the ability to
showcase the multi-sport capabilities of KARBON's OTG and Athletic
collections. We are committed to develop leading edge apparel that
meets the needs of world class athletes. ”
The “Escape from Alcatraz” Triathlon is scheduled to air on Sunday,
October 5th, at 5:00 p.m. on CBS following the NFL game Check your
local listings to confirm and keep your eyes on the announcers.
