Fabletics, the premium fashion athletic wear brand, announced the launch of FL2, a line of high-performance athletic wear for men, as well as the appointment of co-founder Kate Hudson's brother, Oliver Hudson, as the spokesperson of the new brand.
FL2 offers a range of elite workout gear and lifestyle essentials for working out or wearing on their own.
The signature fabric used in the FL2 line provides four-way stretch for complete mobility, as well as moisture-release technology to keep skin dry. The clothes also feature UPF fabric, which offers protection against sun exposure and other elements, while strategically-placed performance mesh allows for a breathable, ventilated workout. Cotton jersey, seamless and performance jersey fabrics are ultra-soft and easy to move in. Each piece is designed to keep men cool and feeling more powerful than ever.
“We designed FL2 with the modern man in mind,” said Kate Hudson. “My brother, Oliver, was my go-to for style and function feedback. As an athlete and father of three, Oliver embodies the man we're designing for; it made perfect sense for him to be the face of the brand.”
“As the father of three active and crazy kids, I need clothes that let me feel comfortable throughout the day, but also have a sense of style,” said Oliver Hudson. “FL2 does just that-it takes me from school dropoff to my workout, to dinner with my family. I may stink, but damn, I look good.”
“The demand for apparel that can be worn to work out and wear out is not exclusive to women,” said Don Ressler, co-CEO. “Men are also seeking performance-enhancing pieces that will elevate their exercise and everyday look. FL2 is designed for the man who works hard and plays hard, and wants high-quality products at affordable prices.”
With every item priced at under $100-tops start at $29.95 and bottoms start at $44.95-FL2 releases new styles each month that can be purchased as a complete set or in bundles, or bought individually. Each collection focuses on easy-to-layer pieces with a lean fit, such as shorts, tees, tanks, sweatpants, and hoodies that are perfect for men to work out, play, and live in.
With the FL2 curated shopping experience, purchasing athletic and lifestyle pieces has never been easier. Personalized outfit recommendations are provided monthly, based on members' lifestyle and workout preferences. Those who choose VIP membership at checkout enjoy up to 50 percent off regular prices and complete sets that start at $49.95 for a top and a bottom. VIP members will also save on individual items, and receive perks such as Rewards Points and exclusive offers. There is never an obligation to buy-VIP members can opt to make a purchase or skip the month. Shoppers can also check out as regular members and pay the retail price, which still offers value and savings compared to competing premium brands. All members enjoy free shipping on orders over $49.95.
Customers can browse the collection, complete their lifestyle profile for personalized outfit picks, and meet Oliver at www.FL2.com.
