Spalding, a division of Russell Brands, LLC, has launched a social
media sweepstakes and campaign targeting basketball fans in partnership
with Slam Magazine. The campaign asks fans to showcase how they are
#TrueToTheGame.
Fans are invited to share photos along with the #TrueToTheGame #Sweeps hashtag on Twitter or Instagram for the chance to win a variety of basketball-related prizes each month including trips to the Basketball Hall of Fame, tickets to an NBA Christmas Day game or Spalding/NBA products.
As part of the social media promotion, Spalding has partnered with Slam Magazine to further showcase the meaning of #TrueToTheGame. The accompanying print and digital campaign titled “When the Lights Go Out, the Game Goes On,” tips off in the June 2015 issue and will run through March 2016. It features athlete interviews that highlight how each player fell in love with basketball and what “True to the Game” means to them.
“Spalding was built around an authentic passion for sports and a belief that you play your best game when you put in the work,” said Kenyatta Bynoe, senior director of marketing at Spalding. “This campaign is designed to mobilize basketball fans around this movement and create a platform for everyone who embraces basketball as a lifestyle whether as an athlete or a fan, to share their own personal truth.”
For more information on how to enter the sweepstakes and to see the prize list and official rules visit www.spaldingtruetothegame.com. A live photo gallery featuring an aggregate of photo entries and videos will also be featured on the website. Corresponding content from Slam Magazine’s “When the Lights Go Out, the Game Goes On,” campaign will also be featured on SlamOnline.com and in the latest issue of the magazine.
