Sears, Roebuck and Co. has acquired all rights to the Structure brand from Limited Brands, Inc. Specific terms were not disclosed, however the financial consideration was less than $10 million.
“We are clearly focused on strengthening and broadening our apparel offering to new and existing customers,” said Mindy Meads, Sears executive vice president, apparel. “That focus means continually adding new brands and merchandise that are in fashion and relevant. Acquiring the rights to Structure, which carries strong loyalty among its followers, is a great opportunity for Sears as it complements our existing private brand portfolio.”
Sears anticipates Structure merchandise to be in Sears stores by year-end 2004.
