BSN Sports has completed the acquisition of Indianapolis-based team sports dealer Em-Roe Sporting Goods.

“We are thrilled to welcome the talented sales staff of Em-Roe Sporting Goods to the BSN Sports family,” said Adam Blumenfeld, the company’s chairman and CEO. “Em-Roe Sporting Goods is a 100 year old family business and  is everything we look for in sales professionals. Their commitment to service, excellence and growth is a perfect cultural fit with the 475-plus sales professionals we have nationwide. We welcome  Chad Wright and Keith Hatfield to the BSN Sports Team and look forward to a terrific future together.”

Steve Hardy, president/owner of Em-Roe Sporting Goods, said he is excited about this opportunity to become a part of the BSN Team. 

“I have been looking forward to retirement and in BSN Sports I have found the perfect partner to entrust our family business,” he said. “This will allow our clients to continue to work with an organization that values personal service and custom solutions.”

With the addition of Em-Roe Sporting Goods, BSN hase added over 100 sales professionals in the last 12 months, including people in Kansas, California, Colorado, Washington, Oregon, Nevada, Alabama, Oklahoma, Mississippi, Ohio, New York, Florida and Tennessee.

“We will continue to seek out partners that share our values and have a passion for building lifelong relationships with customers,” Blumenfeld said.

If you are interested in joining the fastest growing employee-owned organization in sports, contact Tevis Martin at tmartin@bsnsports.com or Bob Dickman at bdickman@bsnsports.com.

A division of Varsity Brands, BSN Sports markets and distributes its products to institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. It has more than 1200 employees.