Celebrating its 20th year, Hat World Inc., which operates Lids, has introduced a 20th Anniversary celebration that includes special product launches and
events, including a launch of the inaugural style of its “20th
Anniversary Platinum Collection” headwear series: Flawless.
Available at select store locations throughout North America and Lids.com, the 20th Anniversary Platinum Collection will feature a selection of limited edition (1,995 units) fashion hats inspired by popular designs from the past 20 years. The first style in the series, the Flawless cap, was originally launched in 2003 as part of a collection inspired by recording star Fred Durst of the band Limp Bizkit. At the time, The Flawless Collection was the first collaboration by New Era with a musician for a cap collection. The cap featured an offset minimized logo on the left front panel. The Lids 20th Anniversary edition of the Flawless cap incorporates the original design aesthetics, but reimagined as a snapback.
“We've enjoyed quite a ride over the last two decades. We are fortunate to have our co-founders, Scott Molander and Glenn Campbell still involved in our day to day business that has taken us from our humble beginnings as an unknown retail model to one of the largest omni-commerce sports fan retailers in the United States and Canada,” said Ken Kocher, president of Lids Sports Group. “Lids is prepped for the next 20 years and beyond; at the ready with the apparel, headwear and novelty items that fans want any team, any time, any where.”
Lids also will be launching several Championship Series headwear lines that recreate the official Locker Room hats for each NBA, NHL, MLB and NFL championship dating back to 1995. Fans can expect the Championship lines to become available, by leagues, throughout the year.
Currently Lids operates more than 1,350 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico.
ABOUT Lids SPORTS GROUP
The Lids Sports Group, operating within Hat World Inc., is comprised of the Lids retail headwear stores, the Locker Room by Lids specialty fan retail chain, the Lids Clubhouse retail stores, the Lids Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,350 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. Lids retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. Locker Room by Lids is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most Lids and Locker Room by Lids stores also offer custom embroidery capability. Lids Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. Lids Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World Inc. is a subsidiary of Genesco Inc.
SOURCE Lids Sports Group
