Typhoon, a California-based optics manufacturer, has renewed its sponsorship of the Walmart FLW Tour for the 2015 tournament season. Financial terms of the agreement were not disclosed.
Typhoon has been a mainstay on the Walmart FLW Tour since 2012 and is represented on Tour by the top anglers in the sport, including two-time reigning Angler of the Year Andy Morgan, J.T. Kenney, Scott Canterbury and Wesley Strader. As part of the sponsorship agreement, the Typhoon brand will receive exposure across multiple FLW outlets, including FLW Bass Fishing magazine, tournaments and expos, website and social media outlets.
“Quality, affordable eyewear are essential for any serious tournament angler,” said Patterson Leeth, FLW Vice President of Marketing. “Typhoon has demonstrated a commitment to the sport of competitive bass fishing and its sunglasses are extremely effective. This was further evidenced at the FLW Tour opener on Lake Toho when three members of its pro staff – J.T., Scott and Wesley – finished 1-2-3 in the standings, all wearing Typhoon polarized sunglasses.”
The brand will also continue to offer tournament anglers the Wear It to Win It (WITWI) contingency program that awards cash prizes to top finishers who wear Typhoon sunglasses in FLW-sanctioned tournaments. In 2015, the top three finishers in the professional, boater and co-angler divisions will be eligible to receive WITWI payouts.
“Our Wear It To Win It program had really grown since 2012,” said Typhoon CEO, Roy Burchett. “We've had more requests than ever before to expand the program. We're very pleased to be an official sponsor of FLW.”
FLW provided anglers of all skill levels the opportunity to compete for millions of dollars in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
