BHPC Global Licensing, worldwide licensing agent for the Deckers Outdoor Corporation, announced today the signing of a new Teva® license agreement with New York based, Capital Mercury; an established and successful, 40 year old company with offices worldwide.
“We are extremely pleased to be associated with the Teva Brand and the people at Deckers. From the beginning of our discussions we have been impressed with the consumer recognition and the technical authenticity of
Teva footwear. Teva is synonymous with great styling, comfort and performance innovation, both in the field and on the river. We look forward to the launch of a complete line of apparel to complement the footwear offering,” said Bob Crocco Executive Vice President for Capital mercury.
Distribution of the collection will be targeted at better department stores, specialty outdoor retailers and sporting good stores.
